The PR Problem With Public Relations Firms

Public relations can be a valuable way for businesses and experts to establish credibility, raise their profiles, create awareness and find new customers. However, with public relations being an art and not a science and with the landscape changing so much over the past few years, many PR pros today have completely jumped the shark. I have both pitched as a client and received pitches as a member of various media and let me tell you that I've seen a wide range of the good (not often), the bad (o...